The history behind the new Tudor Black Bay Fifty-Eight Navy Blue

Latest addition to the brand’s flagship collection is one of the most highly sought-after diving watches of 2020

tudorblackbayfiftyeight_teaser_theweekportfolio.png

The launch of a navy blue version of Tudor’s Black Bay Fifty-Eight diving watch created a huge buzz this summer, with the new timepiece prompting a sales rush and reams of discussion among fans on specialist sites. But few may be familiar with the long and fascinating history behind this modern classic.

Tudor was established by Rolex founder Hans Wilsdorf just after the Second World War with a clear directive: to produce affordable, high-quality watches that were as robust as they were stylish and reliable. Rolex’s reputation for performance and luxury provided the perfect springboard from which to launch this sister brand, and exploration played a key role in establishing these firm foundations of trusted brand loyalty.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More