Mappin & Webb's Regent Street store gets the royal treatment

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Mappin & Webb is such a familiar sight in cities and towns up and down the UK that it is easy to forget its interesting – and very regal – history.

A royal warrant-holder since 1897, the silver specialist's master craftsman was even appointed crown jeweller, the custodian of the crown jewels of Her Majesty the Queen, in 2012.

How, then, when tasked with revamping its flagship boutique, does one pay tribute to such a rich heritage? Here, the brand has created an interior design that not only conveys its royal ties, but is also a nod to its prestigious surrounds, drawing on the stately buildings of London's Regent Street.

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A new central atrium draws light into the space and leads you from the main collections on the ground floor to a private lounge area and archive display, showcasing Mappin & Webb's history, on the lower level. A sumptuous feel is created through copious use of the brand's royal blue livery, complemented by dark-timber finishes.

A carefully chosen ensemble of architectural elements further adds to the atmosphere. A particular highlight is a Waterford Crystal chandelier, originally a prototype for those in Westminster Abbey, which takes centre stage. Elsewhere, features such as a renovated late 18th century Regency marble fireplace recall the cosy atmosphere of a stately home.

Showcasing the brand's diverse watch offering, two bespoke areas have been created, housing Rolex and Patek Philippe boutiques respectively. A space is also dedicated to Mappin & Webb's By Appointment service, providing customers with the opportunity to create a one-of-a-kind engagement ring under the guidance of Mappin & Webb's experts.

It's just one of many new services being offered, testament to the revitalisation of this trusted retailer.

mappinandwebb.com; 132 Regent Street, London W1B 5SF