Snapchat removes 'yellowface' filter after racism backlash
Image-sharing app removes filter that turned selfies into Asian caricatures, with slanted eyes and buck teeth

Snapchat is once again facing accusations of racism after releasing a new filter critics say is tantamount to "yellowface".
The lens is a caricature of an Asian person and gives users slanted eyes, rosy cheeks and buck teeth.
The filter serves "no discernible purpose", all it does is normalise racial prejudice, says Wired. "And the fact that the company targeted Asians is particularly tone-deaf, given the growing discussion in America about the insidiousness of Asian racism in mainstream media."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
There has long been anger at Asian roles being played by white actors in films, the most recent example is Matt Damon in the upcoming film The Great Wall.
This is not the first time the image-sharing app has come under fire for its filters. Earlier this year, it was widely rebuked for a "blackface" filter inspired by Bob Marley which digitally darkened a user's skin tone.
Snapchat insisted it created the lens with the Bob Marley Estate as a way of honouring the musician's legacy and did not apologise for the filter.
"Snapchat just doesn't know how to learn from its mistakes," says Digital Trends. "This may be one of the most overt instances to date," it adds.
The company told The Verge that its new filter, which has been removed, had been inspired by Japanese anime and was meant to be playful.
"What Snapchat did, unwittingly or not, by releasing this yellowface filter is join a chorus of voices that have made racism against Asians in particular seem acceptable," Wired says.
"Snapchat is not alone in this. But it wields specific influence with the most impressionable members of our society: young people, who count the app as among their most used."
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
5 inexcusably hilarious cartoons about Ghislaine Maxwell angling for a pardon
Cartoons Artists take on the circle of life, Ghislaine's Island, and more
-
Ozzy Osbourne obituary: heavy metal wildman and lovable reality TV dad
In the Spotlight For Osbourne, metal was 'not the music of hell but rather the music of Earth, not a fantasy but a survival guide'
-
Codeword: August 2, 2025
The Week's daily codeword puzzle
-
How China uses 'dark fleets' to circumvent trade sanctions
The Explainer The fleets are used to smuggle goods like oil and fish
-
One year after mass protests, why are Kenyans taking to the streets again?
today's big question More than 60 protesters died during demonstrations in 2024
-
What happens if tensions between India and Pakistan boil over?
TODAY'S BIG QUESTION As the two nuclear-armed neighbors rattle their sabers in the wake of a terrorist attack on the contested Kashmir region, experts worry that the worst might be yet to come
-
Why Russia removed the Taliban's terrorist designation
The Explainer Russia had designated the Taliban as a terrorist group over 20 years ago
-
Inside the Israel-Turkey geopolitical dance across Syria
THE EXPLAINER As Syria struggles in the wake of the Assad regime's collapse, its neighbors are carefully coordinating to avoid potential military confrontations
-
'Like a sound from hell': Serbia and sonic weapons
The Explainer Half a million people sign petition alleging Serbian police used an illegal 'sound cannon' to disrupt anti-government protests
-
The arrest of the Philippines' former president leaves the country's drug war in disarray
In the Spotlight Rodrigo Duterte was arrested by the ICC earlier this month
-
Ukrainian election: who could replace Zelenskyy?
The Explainer Donald Trump's 'dictator' jibe raises pressure on Ukraine to the polls while the country is under martial law