The new Leica Sofort – its name derived from the German word for "immediately" – invites users to capture the more spontaneous moments in life. Available in classic white, orange and a beautifully vintage mint green, the Sofort merges the fun and creative nature of instant photography with Leica's renowned technical prowess and distinct retro style. It's a surprising move for a brand famous for distinctive, handmade cameras and precision lenses (with consequent sky-high price points).
Due for release in November, the Sofort will retail at £215 (excluding various film packages and accessories), making it a more affordable luxury for both Leica devotees looking to expand their collection and a younger generation attracted by more traditional forms of photography.
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