The new Leica Sofort – its name derived from the German word for "immediately" – invites users to capture the more spontaneous moments in life. Available in classic white, orange and a beautifully vintage mint green, the Sofort merges the fun and creative nature of instant photography with Leica's renowned technical prowess and distinct retro style. It's a surprising move for a brand famous for distinctive, handmade cameras and precision lenses (with consequent sky-high price points).
Due for release in November, the Sofort will retail at £215 (excluding various film packages and accessories), making it a more affordable luxury for both Leica devotees looking to expand their collection and a younger generation attracted by more traditional forms of photography.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
-
5 blustery cartoons about the Stormy Daniels testimonyCartoons Artists take on gag orders, lurid details, and more
-
The Idea of You review: 'impossible escapism' starring Anne HathawayThe Week Recommends Steamy romcom about a 40-year-old who falls for a boy band singer
-
Crossword: May 11, 2024The Week's daily crossword
