Boucheron: Vendorama in Paris
The immersive exhibition celebrating 160 years of the iconic maison
It's hard to imagine Paris's Place Vendome without the dazzling haute joaillerie boutiques that line the square. But when, in 1858, an entrepreneurial Frederic Boucheron set up the destination's first jewellery shop at number 26, he ushered in the beginnings of what would become one of the industry's retail epicentres.
As Boucheron marks its 160th anniversary this year, it has turned to the creator of the square itself, Jules Hardouin-Mansart, for the inspiration behind the location of an immersive exhibition delving into the storied history of the maison. Vendorama will take place from 12 to 28 January in the jardin Mansart, which contains a private residence designed by the architect, and sits within the grounds of the grand Monnaie de Paris.
While the company has since expanded to stores around the world, 26 Place Vendome remains its spiritual home. The show takes visitors on a tour of this extraordinary building past and present, guided by whimsical characters including live actors and the house's former resident cat and emblem of the maison, Wladimir, whose own stories are brought to life via a dedicated smartphone app.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The exhibition begins in the opulent Salon Chinois, a secret cabinet commissioned by Boucheron in the early 20th century and used as a place to discreetly host its top clients. Within its library, animated books reveal more about the company itself, Frederic Boucheron and his iconic creations – including the enduring Question Mark necklace that still features today – as well as the more contemporary Serpent Boheme collection, which has remained a core part of the brand's offering since its introduction in 1968.
Journeying to the upper floors of the building, first an insight into high jewellery design is given through an unprecedented display of gouache artwork, including the opportunity to paint colours onto your own sketch of the Question Mark necklace, before moving on to the manufacture. Here the four main tradespeople involved – the setter, jeweller, polisher and cutter – are highlighted through a series of interactive videos.
The final stages unveil some of its creations in the flesh – from the contemporary aesthetic of the Quatre collection, launched in 2004, to the Reflet watch that celebrated its 70th birthday last year – which continue to be reinterpreted in new and inventive ways today.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Silversea cruise review: a Central and North American adventure
The Week Recommends An incredible journey featuring cultural exploration, cooking classes, comfort and more
By Yasemen Kaner-White Published
-
The Westbury Hotel review: stunning suites in charming Dublin
The Week Recommends This hotel is the perfect spot to while away a weekend in Ireland's capital
By Kaye O'Doherty Published
-
Drama movies 2024: new films out this year
In Depth Latest reviews include The Boys in the Boat, One Life and Tchaikovsky's Wife
By The Week UK Last updated
-
Best new hotels and places to stay in 2024
The Week Recommends Featuring stylish island resorts, historical properties and wilderness retreats
By The Week UK Last updated
-
Albums of the year: best music of 2023
The Week Recommends A look back at the best pop, rap, jazz, dance, classical and rock releases
By The Week UK Published
-
Savoy Grill by Gordon Ramsay review: an institution reinvented
The Week Recommends Traditions are maintained and the tweaks are clever and modern
By Neil Davey Published
-
Tulum: a Mexican beach town of 'two halves'
The Week Recommends With the 'pueblo' and 'Zona Hotelera', Tulum is home to great hotels, restaurants and beach clubs
By William Leigh Published
-
La Zebra review: beach chic, perfect tacos and secret cenotes
The Week Recommends Enjoy a stylish stay in Mexico at this family-friendly beach hotel and restaurant
By William Leigh Published