The five most popular tweets of all time
Post by Japanese billionaire becomes most retweeted ever
A tweet from a Japanese billionaire has become the most-retweeted of all time.
Yusaku Maezawa, a one-time punk musician and the founder of online clothing retailer Zozo Inc, took to the social media platform on Saturday to announce that he would split a 100 million yen (£722,000) prize among 100 randomly selected users who retweeted the post to celebrate the brand’s bumper sales over the festive period.
The prize draw caught fire, with 5.3 million retweets as of today, when Maezawa is due to pick the lucky winners, CNBC reports.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The extraordinary response to the tweet pushes the previous record-holder into second place.
Carter Wilkerson’s love of chicken nuggets made him an unlikely viral sensation in April 2017, when he reached out to US fast food chain Wendy’s to ask for a year’s supply of free chicken.
The internet took Wilkerson to its heart, sharing his plea 3.6 million times. Although he was far off the 18 million target, Wendy’s relented and rewarded his efforts with a free year of nuggets.
Third place goes to Ellen DeGeneres’ now-legendary 2014 Oscars selfie. The star-studded photo, which crams celebrities including Meryl Streep, Jennifer Lawrence, Bradley Cooper, Julia Roberts and Brad Pitt into one frame, has 3.3 million retweets.
A touching message from One Direction’s Louis Tomlinson to bandmate Harry Styles in 2011 occupies the fourth spot, partly thanks to a popular fan theory that the pair were more than just friends:
Elrubius may be an unfamiliar name to most English speakers, but the Spanish game streamer’s YouTube account is one of the most-watched in the world.
In 2016, he posted a video announcing a prize giveaway if enough fans retweeted a single word - limonada, Spanish for lemonade. Almost 1.8 million rallied to the call.
Just missing out on the top five is former US president Barack Obama’s anti-racism message has been retweeted more than 1.6 million times - but retweets are only one metric to measure a tweet’s popularity.
If measured by likes instead, this tweet would be an easy winner, having racked up more than 4.5 million likes - two million more than runner-up Ariana Grande, whose tweet in the aftermath of the bombing of her concert at the Manchester Arena was liked 2.5 million times
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
2024: the year of distrust in science
In the Spotlight Science and politics do not seem to mix
By Devika Rao, The Week US Published
-
The Nutcracker: English National Ballet's reboot restores 'festive sparkle'
The Week Recommends Long-overdue revamp of Tchaikovsky's ballet is 'fun, cohesive and astoundingly pretty'
By Irenie Forshaw, The Week UK Published
-
Congress reaches spending deal to avert shutdown
Speed Read The bill would fund the government through March 14, 2025
By Peter Weber, The Week US Published
-
Will Twitter save Tucker Carlson?
Talking Point The platform may be a boon to the ex-Fox host. But it's a tricky tightrope to walk for the social media giant. Will it last?
By Harold Maass Published
-
Tucker Carlson launching a 'new version' of his show on Twitter
Speed Read
By Catherine Garcia Published
-
NPR quits Twitter following 'state-affiliated' label, says it 'undermines our credibility'
Speed Read
By Justin Klawans Published
-
The Week Unwrapped: Antisocial Saudis, hormone therapy and retro tech
podcast Why is Saudi Arabia investing in – and banning – social networks? Will new research make life easier for trans women? And is the future of technology dumb?
By The Week Staff Published
-
10 things you need to know today: December 17, 2022
Daily Briefing Elon Musk restores Twitter accounts of several prominent journalists after backlash, U.S. will buy 3 million barrels of oil to replenish strategic reserve, and more
By Justin Klawans Published
-
Elon Musk bans critical journalists on Twitter
Speed Read Several high-profile reporters have been suspended for sharing tweets about owner’s private jet flights
By Fred Kelly Published
-
10 things you need to know today: November 20, 2022
Daily Briefing At least 5 dead and 18 injured in LGBTQ nightclub shooting in Colorado, Elon Musk reinstates former President Donald Trump on Twitter, and more
By Justin Klawans Published
-
Saudi Arabia sentences U.S. citizen to 16 years in prison over tweets, family says
Speed Read
By Catherine Garcia Published