The mainstreaming of mindfulness

Stressed-out Americans from war veterans to Google workers are embracing meditation. Does it really work?

Why is mindfulness so popular?

It appeals to people seeking an antidote to life in work-obsessed, tech-saturated, frantically busy Western culture. There is growing scientific evidence that mindfulness meditation has genuine health benefits—and can even alter the structure of the brain, so the technique is drawing some unlikely devotees. Pentagon leaders are experimenting with mindfulness to make soldiers more resilient, while General Mills has installed a meditation room in every building of its Minneapolis campus. Even tech-obsessed Silicon Valley entrepreneurs are using it as a way to unplug from their hyperconnected lives. “Meditation always had bad branding for this culture,” says Evan Williams, co-founder of Twitter. “But to me, it’s a way to think more clearly and to not feel so swept up.”

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