Innovation of the week

If you see someone talking to his or her electronic cigarette, don’t be disturbed—or maybe you should be, said Stephanie Mlot in PCMag.com. You are almost certainly encountering an early adopter of the Supersmoker Bluetooth, “an e-cigarette that can also receive phone calls and play music.” Do people really want to play music through their cigarettes? The market will answer that question. What’s certain is that once it is linked to your mobile phone, this latest invention from the Dutch company that developed one of the first e-cigarettes will announce incoming calls with an alert and a vibration. The Supersmoker Bluetooth doesn’t have an earphone plug, though, so if you decide to take the call, everyone around you will also hear what your caller has to say. The e-cigarette is available in black, silver, gold, pink, and blue for about $110.

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