Best Video

Target's 'crassly offensive' Halloween costume ad

Is a commercial that pokes fun at moms and homemade costumes amusing or ghastly? The blogosphere is split

The video: A 15-second Target Halloween commercial has gone viral (garnering over 125,000 views on YouTube), and angered quite a few parents along the way. (View the clip below.) The polarizing ad features a little boy dressed in a homemade, predominantly cardboard Iron Man costume that falls apart just as his mother grabs a camera to immortalize her handiwork. The ad then cuts from this image of maternal incompetence to a gleaming, prefabricated Iron Man costume, available at Target.
The reaction:
This piece of propaganda is "crassly offensive," "snide," and misguided from a marketing standpoint, says Tom Scocca at Slate. It does nothing but "teach children that they should be consuming identical mass-produced products whenever possible." As well as irking the entire Maker movement, says Jonathan Liu in Wired, Target seems to have forgotten that the original Iron Man suit "was homemade too." I don't know, says Teresa Mears at MSN Money. "Sometimes a commercial is just a commercial," and this one made me laugh. Watch if for yourself:

Recommended

The Week contest: Walker robber
A man with a walker.
Feature

The Week contest: Walker robber

Is plant-based meat a failure?
A plantburger.
Briefing

Is plant-based meat a failure?

6 charming homes in Queens, New York
House
Feature

6 charming homes in Queens, New York

The Check-In: Yosemite drops reservations, and more
Christmas travel.
Feature

The Check-In: Yosemite drops reservations, and more

Most Popular

GOP leader Kevin McCarthy's bid for House speaker may really be in peril
Kevin McCarthy
You don't have the votes

GOP leader Kevin McCarthy's bid for House speaker may really be in peril

World's 1st hydrogen-powered jet engine could mark turning point for aviation industry
A Rolls-Royce engine seen during an airshow.
Flying High

World's 1st hydrogen-powered jet engine could mark turning point for aviation industry

U.S. gas prices fall to pre–Ukraine invasion levels
Gas station
Gas Holiday

U.S. gas prices fall to pre–Ukraine invasion levels