The power of political memes

They're silly. They're short-lived. And they really, really matter.

Political memes highlight the otherwise neglected characteristics of our candidates.
(Image credit: Photo illustration | Images courtesy Justin Sullivan/Getty Images)

Face it: Your Facebook rants about "Crooked Hillary" or "Donald Drumpf" probably aren't changing your friends' minds. Indeed, many of your pals probably smugly claim superiority over the partisan grousing clogging their newsfeeds in this most rancorous of elections.

And yet, the political memes that get passed around on Facebook, Twitter, Reddit, and elsewhere are one of the most compelling and vital forms of communication of the 2016 election. This is not just hyper-partisan noise; memes also represent the ongoing production of new forms of media literacy, cultivating valuable conversations about the role of politics in everyday life.

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