The £3 chicken: have we gone too far in our search for cheap meat?

A chicken today costs a fraction of its price 50 years ago

Chickens in a supermarket
(Image credit: Matthew Horwood/Getty Images)

Ranjit Singh Boparan, who runs Britain’s biggest poultry company, recently called for a “reset” of the way we think about chicken. “Food is too cheap,” said Boparan, known as the “Chicken King”, who owns the 2 Sisters Food Group and the Bernard Matthews brand. “How can it be right that a whole chicken costs less than a pint of beer?”

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