The daily business briefing: June 8, 2020

Reebok ends Crossfit partnership, NYC starts reopening, and more

Reebok and Crossfit logos
(Image credit: Oleg Nikishin/Getty Images)

1. Reebok ends Crossfit partnership after founder's Floyd tweet

Reebok announced Sunday that it was dropping talks on extending its relationship with Crossfit beyond this year, after the fitness network's CEO, Greg Glassman, tweeted a joke equating the coronavirus pandemic with the uproar over the death of George Floyd in police custody. After the director of the Institute for Health Metrics and Evaluation at the University of Washington issued a statement calling racism a public health issue, Glassman tweeted, "It's FLOYD-19." Glassman, who founded Crossfit with his wife in 2000, later apologized. Numerous Crossfit members also criticized Glassman, and some affiliated gyms also ended their partnerships with the company.

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Harold Maass, The Week US

Harold Maass is a contributing editor at The Week. He has been writing for The Week since the 2001 debut of the U.S. print edition and served as editor of TheWeek.com when it launched in 2008. Harold started his career as a newspaper reporter in South Florida and Haiti. He has previously worked for a variety of news outlets, including The Miami Herald, ABC News and Fox News, and for several years wrote a daily roundup of financial news for The Week and Yahoo Finance.