China's ‘Singles Day’ turns Valentine’s Day on its head

Shoppers expected to ring up £15bn in sales during China's 24-hour retail spending spree

Singles Day China
(Image credit: Getty Images)

Whether you have loved and lost or never loved at all, Valentine's Day can be one of the most difficult days of the year.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up