Pinterest cracks down on climate change misinformation
Photo and video-sharing social media platform Pinterest announced on Wednesday new guidelines prohibiting content containing climate change misinformation, The Wall Street Journal reports.
The platform said it would remove user or advertiser posts that deny the "existence or impact of climate change," the Journal writes. The update will go into effect on Wednesday.
"For years, we've been working on our misinformation policy and defining what type of harmful content does not have a place on Pinterest," Sarah Bromma, Pinterest's head of policy, told the Journal. "Harmful misinformation does not. It is not additive to a positive inspiring experience on the platform."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Pinterest's goal is to target content that it says "misrepresents scientific data," as well as "false or misleading findings about public-safety emergencies including natural disasters," the Journal writes. The policy was developed alongside climate change experts, and will be enforced by automated systems and moderators. Users will also be allowed to flag content for review, as well, Bromma said.
Meanwhile, searches related to sustainability are "on the rise" on Pinterest, notes The New York Times; in the past year, "zero waste lifestyle" queries jumped 64 percent.
Previously, Pinterest has blocked weight-loss ads, anti-vaccination content, and political ads, among other topics, the Times notes.
The company's decision arrives at a particularly ominous moment for global warming. Earlier this week, a United Nations report concluded the world is unlikely to meet its climate goals without a major and drastic drop in fossil fuel use globally.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brigid Kennedy worked at The Week from 2021 to 2023 as a staff writer, junior editor and then story editor, with an interest in U.S. politics, the economy and the music industry.
-
Saint Paul de Vence: a paradise for art lovers
The Week Recommends The hilltop gem in the French Riviera where 20th century modernism flourished
By Alexandra Zagalsky Published
-
'People in general want workers to earn a decent living'
Instant Opinion Opinion, comment and editorials of the day
By Justin Klawans, The Week US Published
-
What might a Trump victory mean for the global economy?
Today's Big Question A second term in office for the 'America First' administration would send shockwaves far beyond the United States' shores
By Rafi Schwartz, The Week US Published
-
FTC bans fake online product reviews
Speed Read The agency will enforce fines of up to $51,744 per violation
By Peter Weber, The Week US Published
-
States sue TikTok over children's mental health
Speed Read The lawsuit was filed by 13 states and Washington, D.C.
By Rafi Schwartz, The Week US Published
-
What's dark data and why is it bad for the environment?
The explainer Data is being used and discarded, but still clogging servers
By Devika Rao, The Week US Published
-
Amazon ending 'Just Walk Out' grocery checkout
Speed Read In its place, the company will let customers scan while they shop with Amazon Dash Cart
By Peter Weber, The Week US Published
-
Justice Department bites Apple with iPhone suit
Speed Read The lawsuit alleges that the tech company monopolized the smartphone industry
By Rafi Schwartz, The Week US Published
-
The complex environmental toll of artificial intelligence
The explainer AI is very much mostly not green technology
By Devika Rao, The Week US Published
-
House votes to force TikTok to sell or face US ban
speed read The House passed a bill to ban TikTok on national security grounds unless it sells to a non-Chinese company
By Peter Weber, The Week US Published
-
Apple kills its secret electric car project
Speed Read Many of the people from Project Titan are being reassigned to work on generative AI
By Peter Weber, The Week US Published