Bovaer: the new dairy additive prompting boycotts and conspiracy theories

Manufacturer says it wants to reduce methane emissions from cows but social media criticism has grown

Cows
A particularly bilious bovine can happily expel over 300 litres of methane a day
(Image credit: Artur Widak / NurPhoto / Shutterstock)

A multinational dairy foods company says calls for a boycott over its methane-cutting additive are based on "misinformation".

Thousands of social media posters have threatened to stop buying Arla's goods after the Danish-Swedish firm launched a trial of a new supplement, with some claiming the product is linked to Bill Gates.

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  Chas Newkey-Burden has been part of The Week Digital team for more than a decade and a journalist for 25 years, starting out on the irreverent football weekly 90 Minutes, before moving to lifestyle magazines Loaded and Attitude. He was a columnist for The Big Issue and landed a world exclusive with David Beckham that became the weekly magazine’s bestselling issue. He now writes regularly for The Guardian, The Telegraph, The Independent, Metro, FourFourTwo and the i new site. He is also the author of a number of non-fiction books.