Why sweet, sticky dates are everywhere

As consumers shun ultra-processed foods, the wrinkly fruit has become an unlikely social media star

Bowl of dates on a wooden table
Dates have been ‘thrust into the snacking spotlight’
(Image credit: Huizeng Hu / Getty)

Instead of reaching for biscuits or chocolate to “combat the 4pm slump”, people are turning to a “more natural sweet alternative: dates”, said The Guardian.

The wrinkled fruit has been “thrust into the snacking spotlight” thanks to a slew of viral online recipes and a growing demand for alternatives to ultra-processed foods. Ocado reports that sales of Medjool dates have soared by 100% year-on-year and searches for date butter have shot up by 458% over the same period.

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Latest Videos From

Irenie Forshaw is the features editor at The Week, covering arts, culture and travel. She began her career in journalism at Leeds University, where she wrote for the student newspaper, The Gryphon, before working at The Guardian and The New Statesman Group. Irenie then became a senior writer at Elite Traveler, where she oversaw The Experts column.