“Incel” is a portmanteau of “involuntary” and “celibate.” Over the past decade, the once-fringe community has gained prominence in popular culture, largely through the vector of online influencers like self-described incel and Nazi sympathizer Nick Fuentes. Incels are, typically, extremely online men who have given up on ever having sexual relationships with women and who have crafted an elaborate and insular worldview to justify and rationalize their lack of success or interest in dating.
Though some of these terms are used in other parts of the online “manosphere,” they go a long way toward helping understand the strange and toxic atmosphere of incel culture, which has been linked to acts of violence including the 2014 mass shooting perpetrated by Elliot Rodger.
Ascending
An incel who has “ascended” is someone who is able to “leave the bounds of inceldom and have sex with a woman (without payment being given),” said Safeguarding Network. Some incels use the term in a derogatory fashion, believing those who aspire to ascension are delusional.
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Alpha and Beta
“Alpha,” or alpha male, is a term derived from discredited research about wolf packs by evolutionary biologists. An alpha is “in charge, has his pick of sexual partners and has ultimate control, both of themselves and others,” said The Conversation. A “beta” is “number 2 in the wolf pack or the baboon troop,” said The New York Times. An incel believes himself to be in the latter group, although some aspire to join the former.
Becky
A “Becky” is a comparatively plain or unglamorous woman, as compared to a “Stacy” who is more conventionally attractive and successful with men. “Incels feel they’re ‘owed’ sex and relationships from Beckys, as they’re seen as inferior” to higher-status women, said Education Against Hate.
Blackpilled and redpilled
This is the concept that forms the bedrock of the destructive incel ideology. It refers to a “nihilistic world view among incels that one’s romantic prospects are biologically determined; that inferior men have no chance of ever having sexual relationships with women,” said UN Women. The concept is akin to a gateway drug in terms of an individual’s descent into this community. Someone who is “blackpilled” accepts that they are hopelessly consigned to Beta status, as opposed to someone who is “redpilled” and merely recognizes the existence of these dynamics but believes that they can escape them by securing a higher status.
Chad
A “Chad” is someone who meets the standards of a prototypical alpha male. It refers to “muscular, popular men who are presumed to sleep with lots of women,” said Vox. If you consider yourself an incel, you definitely don’t think of yourself as a Chad. The term was appropriated from ’90s-era Chicago culture, where a “Chad” was a wealthy but basic North Sider who went to a Big Ten school and then worked in finance or law.
Foid
A combination of “female” and “humanoid,” the term “foid” is used by incels to degrade and debase women. The term is “derogatory and is used to reduce women to a subhuman group,” said the Anti-Defamation League. Another way of expressing this concept is to use the term “femoid.”
Gymcel
“An incel who is trying to ascend” and is doing so by “going to the gym as much as possible,” said Vice. Such a person is engaging in gymmaxxing and is thought to be redpilled rather than blackpilled, given their hope that transforming their body can allow them to join the Chads and Alphas on top of the social hierarchy.
Hypergamy
Another theory burbling around incel circles, “hypergamy” refers to the idea that “women are more sexually selective and will leave less suitable men for men who are more physically attractive and have a better socioeconomic standing,” said the Journal for Deradicalization and Democratic Culture. It is part of the community’s belief ecosystem and is meant to discourage its members from trying — and failing — to join or rejoin normie society.
Looksmaxxing
The phenomenon of looksmaxxing is brought to us by a “cohort of painfully online young men who obsess over physical self-improvement in the hope that it’ll improve their dating odds,” said GQ. Popularized by the racist, misogynist influencer Braden Peters, aka “Clavicular,” it refers to the idea of going to great lengths to look as perfect as possible. Looksmaxxers may use something called the PSL Scale, which “seeks to provide a supposedly empirical assessment of facial attractiveness,” said GQ.
Jestermaxxing
Another piece of incel jargon that has “broken containment to normies,” jestermaxxing is “being pushed by people who are chasing dollars, not just lols,” said Business Insider, including clippers who snip and caption existing videos for clicks and influence. It means “using humor to gain the attention of women,” said The Atlantic, and it is one of the many reasons that “we can shed the pretense that internet life is reasonable, level-headed or healthy.” The term is sometimes used interchangeably with “jestergooning.”
Mewing
Redpilled incels will sometimes engage in the practice of mewing, or “putting pressure on the roof of your mouth with your tongue to try and change the shape of your face,” said Vice, presumably to give yourself better or more chiseled cheek bone structure. To say that this idea is scientifically dubious is putting it lightly.
MGTOW
An acronym that means “Men Going Their Own Way,” it is an expression of a kind of male separatism and is representative of the hopeless nihilism of incel culture. It is an “online community of male supremacists who advocate self-empowerment by eschewing most relationships with women,” said the Southern Poverty Law Center. They “embrace a toxic form of traditional masculinity and define themselves by their lack of relationships and hatred of women.”
Mogging
A word that is sometimes attached as a suffix to others to create new jargon (like frame-mogging), “mogging” comes from the initialism AMOG, which means “alpha male of the group.” And to be “mogged is to be shown up by another more masculine male,” said NPR. Frame-mogging is a term associated with — who else? — Clavicular to describe being photographed with someone who is better looking than you.
Normie
“Normie” is not a term that is unique to incel culture, and it has a fairly well-established meaning in broader society. But for incels, it simply refers to someone outside of the community who lives a normal life as most people would understand it. Normies have not been blackpilled and are living a lie according to incel dogma.
Sexual Market Value (SMV)
Calculating your “Sexual Market Value” is a way of figuring out where you stand in what incels call the “sexual marketplace.” For incels, this is the “primary measure of an individual’s worth,” said the Journal for Deradicalization and Democratic Culture.
Soy boy
A “soy boy” is a man who subscribes to leftist or feminist beliefs about relations between men and women or lacks the qualities that incels ascribe to alpha males. “There is some reported connection” between the term and the scientifically dubious “idea that soy products increase men’s estrogen levels,” said The Independent. A similar idea is expressed by the term “simp.”
Stacy
The counterpart of a Chad, a “Stacy” is a woman deemed conventionally attractive in the warped worldview of incel culture. A “Stacy” is an “idealized, highly attractive woman that is considered unattainable,” by incels, said UN Women. In the original Chicago slang that produced Chad, the female counterpart was typically a Trixie rather than a Stacy.
Wagecuck
Wagecucks are men with conventional jobs and, presumably, conventional lifestyles and home lives. It refers to “someone who works for a living,” as opposed to the supposedly entrepreneurial influencer lifestyle promoted by people like Clavicular, said The New York Times. Removing oneself from the workforce is, however, unlikely to be a successful ascending strategy.
White knighting
An intellectual cousin of the idea of “virtue signalling,” another idea that migrated from far right to mainstream spaces, “white knighting” is an insult lobbed at men who defend women or espouse feminist or progressive ideas. Incels believe that “men who treat women more respectfully” are “putting on a mockable façade of chivalry,” said Jia Tolentino at The New Yorker
