The daily gossip: Gwyneth Paltrow's 'luxury diaper' turns out to be a PR stunt, Christopher Walken to play the emperor of the universe in Dune: Part Two, and more

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Neilson Barnard/Getty Images for goop
(Image credit: Gwyneth Paltrow.)

1. Gwyneth Paltrow's 'luxury diaper' turns out to be a PR stunt

Even Goop has its limits. The lifestyle company founded by Gwyneth Paltrow on Wednesday unveiled "the Diapér," a new luxury disposable diaper "lined with virgin alpaca wool and fastened with amber gemstones" that purportedly cost a whopping $120. It sounded too ridiculous to be true, and it was. Paltrow has now revealed the whole thing was just a PR stunt to protest the way diapers are taxed. "There was a lot of outrage" over the announcement of this "fake product," the actress said. "Good. It was designed to piss us off, because if treating diapers like a luxury makes you mad, so should taxing them like a luxury." When you're a company that really does sell something called a "This Smells Like My Vagina Candle," though, a gag product announcement doesn't really have the same impact.

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.