PM resurrects ‘Big Society’ in bid to save Tory campaign

Has Aussie strategist failed to understand that many Brits want to vote Tory but feel guilty about doing so?

The Mole

David Cameron is resurrecting his vision for the Big Society in a desperate attempt to rescue the Tory election campaign after the attack on Ed ‘back-stabber’ Miliband backfired badly and a trio of new polls puts Labour ahead.

The personal attack on Miliband by Defence Minister Michael Fallon led to a media backlash that revived the image of the Tories as the ‘nasty party’ and led to open disagreement in the Conservative camp about their negative campaign.

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is the pseudonym for a London-based political consultant who writes exclusively for The Week.co.uk.