How Facebook plans to crack down on ‘dark’ political ads
Online records to show who is paying to swing votes amid concerns about election meddling

Facebook is cracking down on so-called dark ads paid for by political groups, in a bid to regain public trust following questions about the platform’s role in the Brexit referendum.
From today, political groups in the UK will be required to confirm their location and identity before they will be allowed to advertise on Facebook, the BBC reports.
Adverts will also carry a message showing who paid for them, and all paid-for political content will be published in a public archive for up to seven years. These records will include information about how much the campaign cost and how many people it reached.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The transparency overhaul will apply to political adverts on Facebook-owned platform Instagram as well.
However, The Guardian reports that Facebook won’t reveal how adverts were targeted “beyond those broad demographics”, so political advertisers could still “target messages to specific groups in secret using keywords and interests”.
The California-based company will begin archiving adverts from 7 November and the records will be available to all interested parties, according to Business Insider.
The move is a direct response to controversial ads posted on the social media site during the Brexit referendum and the 2016 presidential election. Russian-linked groups allegedly purchased a number of ads as part of a plot to “sow discord” in the West, The Daily Telegraph says.
Facebook has already launched the advertising policy revamp in Brazil and the US.
“We’re up against smart and well-funded adversaries who change their tactics as we spot abuse, but we believe that this higher level of transparency is good for democracy and is good for the electoral process,” the company said in a blog post.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Fed leaves rates unchanged as Powell warns on tariffs
speed read The Federal Reserve says the risks of higher inflation and unemployment are increasing under Trump's tariffs
-
'The program long ago ceased to be temporary help'
Instant Opinion Opinion, comment and editorials of the day
-
Denmark to grill US envoy on Greenland spying report
speed read The Trump administration ramped up spying on Greenland, says reporting by The Wall Street Journal
-
Social media: How 'content' replaced friendship
Feature Facebook has shifted from connecting with friends to competing with entertainment companies
-
Meta on trial: What will become of Mark Zuckerberg's social media empire?
Today's Big Question Despite the CEO's attempt to ingratiate himself with Trump, Meta is on trial, accused by the U.S. government of breaking antitrust law
-
What does an ex-executive's new memoir reveal about Meta's free speech pivot?
Today's Big Question 'Careless People' says Facebook was ready to do China censorship
-
What's Mark Zuckerberg's net worth?
In Depth The Meta magnate's products are a part of billions of lives
-
Is the AI bubble deflating?
Today's Big Question Growing skepticism and high costs prompt reconsideration
-
How social media is limiting political content
The Explainer Critics say Meta's 'extraordinary move' to have less politics in users' feeds could be 'actively muzzling civic action'
-
Twitter's year of Elon Musk: what happens next?
In the Spotlight 'Your platform is dying', says one commentator, but new CEO is aiming for profitability next year
-
Turns out Facebook isn't as polarizing as previously thought
Talking Point New studies show that, contrary to prior belief, the algorithm has little effect on driving polarization