Tories' first Corbyn attack advert - and other memorable political posters
The Week looks back at some of the best and worst examples of campaign propaganda

The first attack ad of this year's general election has been released, with the Tories placing a picture of Jeremy Corbyn over an image of a bomb alongside the slogan: "No bombs for our army, one big bombshell for your family."
Although the focus of the advert's words is economic, "the bomb is likely to have been included as a way of reminding people of Corbyn's pacifist views", says The Guardian.
Brexit Secretary David Davis added fire to the poster's message, saying: "Jeremy Corbyn's nonsensical and irresponsible ideas pose a grave risk to the future of Britain's economy and the finances of every family in the country."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A Labour spokesman said the Tories were attempting to distract attention from the fact that Prime Minister Theresa May has not ruled out tax increases.
"Their false claims about Labour's plans in this campaign haven’t been worth the paper they've been printed on," he said.
Hard-hitting posters attacking Labour on the economy have worked for the Conservatives in the past, says the Daily Telegraph, while Jolyon Green, Labour's former head of press operations, says the ad is effective because it combines a number of perceived weaknesses on the side of the Labour party.
Pre-election propaganda has been a staple of the UK political system for many years. Here are some of the more memorable examples.
And now – win the peace (1945)
Still referred to as Labour's finest hour, the 1945 election saw Clement Atlee snatch power from war hero Winston Churchill and the Conservatives. Their campaign poster focused on rebuilding peacetime Britain following years of hardship during World War II and captured the desire for a change in the country's leadership.
Labour isn't working (1979)
Margaret Thatcher famously rejected this poster, reports The Guardian, telling its designer, Saatchi & Saatchi's Tim Bell: "You know perfectly well that you should never have the other side's name in your own poster."
Bell fought his corner and the Tory leader eventually relented, resulting in the poster being used throughout her successful 1979 election campaign.
It was the first partnership in a long and largely fruitful marriage between the design company and the Conservatives, "helping the party win the next four elections and the agency grow into a global behemoth", says the Guardian.
Get out and vote. Or they get in (2001)
Perhaps the first victim of the Photoshop generation, Conservative leader William Hague was placed front and centre of Labour's campaigning in 2001. Harking back to the days of Thatcher, the ad saw Hague sporting an impressive bouffant and alongside a very simple message.
Year for change (2010)
Perhaps better known for the subsequent Photoshop edits rather than its initial message, this 2010 poster initially saw the Conservatives pilloried in the press for having "retouched" an image of David Cameron.
But the internet quickly seized upon a different method of subverting the Conservative message, by simply replacing the words on the poster.
The new images were one of the first political memes, with the production of spoofs accelerated by a website allowing anyone to make their own version of the posters.
Vote Conservative (2015)
The most iconic poster of the 2015 campaign epitomised the Tories' main line of attack against a Ed Miliband's Labour.
"What makes the poster so impressive is that they have managed to bring to life the possibility that a vote for Labour could help usher the SNP into Downing St without even using a headline," writes Political Advertising.
"In one foul swoop it damned Miliband's leadership credentials, excited the SNP activist base in Scotland and distracted Labour from their NHS-led campaign and forced them onto the back foot."
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Today's political cartoons - February 22, 2025
Cartoons Saturday's cartoons - bricking it, I can buy myself flowers, and more
By The Week US Published
-
5 exclusive cartoons about Trump and Putin negotiating peace
Cartoons Artists take on alternative timelines, missing participants, and more
By The Week US Published
-
The AI arms race
Talking Point The fixation on AI-powered economic growth risks drowning out concerns around the technology which have yet to be resolved
By The Week UK Published
-
Left on read: Labour's WhatsApp dilemma
Talking Point Andrew Gwynne has been sacked as health minister over messages posted in a Labour WhatsApp group
By Sorcha Bradley, The Week UK Published
-
Will Keir Starmer have to choose between the EU and the US?
Today's Big Question Starmer's 'reset' with the EU will focus on 'defence for trade' but an 'EU-hating' president in the White House could cause the PM trouble
By Sorcha Bradley, The Week UK Published
-
How could AI-powered government change the UK?
Today's Big Question Keir Starmer unveils new action plan to make Britain 'world leader' in artificial intelligence
By Elizabeth Carr-Ellis, The Week UK Published
-
How should Westminster handle Elon Musk?
Today's Big Question Musk's about-face on Nigel Farage demonstrates that he is a 'precarious' ally, but his influence on the Trump White House makes fending off his attacks a delicate business
By Sorcha Bradley, The Week UK Published
-
New Year's Honours: why the controversy?
Today's Big Question London Mayor Sadiq Khan and England men's football manager Gareth Southgate have both received a knighthood despite debatable records
By Harriet Marsden, The Week UK Published
-
Labour's plan for change: is Keir Starmer pulling a Rishi Sunak?
Today's Big Question New 'Plan for Change' calls to mind former PM's much maligned 'five priorities'
By Sorcha Bradley, The Week UK Published
-
John Prescott: was he Labour's last link to the working class?
Today's Big Quesiton 'A total one-off': tributes have poured in for the former deputy PM and trade unionist
By Harriet Marsden, The Week UK Published
-
Last hopes for justice for UK's nuclear test veterans
Under the Radar Thousands of ex-service personnel say their lives have been blighted by aggressive cancers and genetic mutations
By Sorcha Bradley, The Week UK Published