How helpful are mental health apps?

Market is booming, offering accessibility and affordability, but many apps are unregulated and share sensitive user data

Photo collage of an anguished man with a smartphone, with a background of privacy policies, terms and conditions, and online advertising and virtual shopping carts.
(Image credit: Illustration by Julia Wytrazek / Getty Images)

The global mental health apps market is projected to hit $17.5 billion by 2030 as demand continues to soar, but critics are starting to question the cost to users.

The market, which includes virtual therapy, mental health coaches, digitised CBT and chatbot mood trackers, experienced an "upsurge" during the Covid-19 pandemic, according to Grand View Research. It was worth about $6.2 billion last year and is expected to continue increasing by an annual 15.2% over the next six years.

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Harriet Marsden is a senior staff writer and podcast panellist for The Week, covering world news and writing the weekly Global Digest newsletter. Before joining the site in 2023, she was a freelance journalist for seven years, working for The Guardian, The Times and The Independent among others, and regularly appearing on radio shows. In 2021, she was awarded the “journalist-at-large” fellowship by the Local Trust charity, and spent a year travelling independently to some of England’s most deprived areas to write about community activism. She has a master’s in international journalism from City University, and has also worked in Bolivia, Colombia and Spain.