Netflix's ad-supported tier will cost $6.99 a month

(Image credit: OLIVIER DOULIERY/AFP via Getty Images)

published 13 October 2022

Netflix is about to get cheaper for subscribers, assuming they don't mind ads.

The streaming service revealed Thursday that its new ad-supported subscription tier will launch in the U.S. on Nov. 3, and it will cost $6.99 a month. The cheapest Netflix plan currently costs $9.99 a month, while the standard plan is $15.49 a month.

The new tier will include an average of between four and five minutes of ads per hour. But Netflix also said that a "limited" number of movies and shows won't be available via this tier "due to licensing restrictions, which we're working on." Users also won't have the ability to download content. According to Netflix, the ads will be between 15 and 30 seconds and play both before and during shows and films.

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Netflix confirmed earlier this year it would roll out an ad-supported tier after losing subscribers during a quarter for the first time in a decade. This was despite the fact that co-CEO Reed Hastings ruled out the possibility of bringing ads to Netflix in the past. He said in May that "allowing consumers who would like to have a lower price, and are advertising tolerant, get what they want makes a lot of sense." Netflix has partnered with Microsoft on the ad-supported tier.

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Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.

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