Netflix's ad-supported tier will cost $6.99 a month


Netflix is about to get cheaper for subscribers, assuming they don't mind ads.
The streaming service revealed Thursday that its new ad-supported subscription tier will launch in the U.S. on Nov. 3, and it will cost $6.99 a month. The cheapest Netflix plan currently costs $9.99 a month, while the standard plan is $15.49 a month.
The new tier will include an average of between four and five minutes of ads per hour. But Netflix also said that a "limited" number of movies and shows won't be available via this tier "due to licensing restrictions, which we're working on." Users also won't have the ability to download content. According to Netflix, the ads will be between 15 and 30 seconds and play both before and during shows and films.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The $6.99 price point will make this version of Netflix cheaper than the upcoming ad-supported tier of Disney+, which will cost $7.99 a month, while Disney+'s ad-free tier will be going up to $10.99.
Netflix confirmed earlier this year it would roll out an ad-supported tier after losing subscribers during a quarter for the first time in a decade. This was despite the fact that co-CEO Reed Hastings ruled out the possibility of bringing ads to Netflix in the past. He said in May that "allowing consumers who would like to have a lower price, and are advertising tolerant, get what they want makes a lot of sense." Netflix has partnered with Microsoft on the ad-supported tier.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
Dollar faces historic slump as stocks hit new high
Speed Read While stocks have recovered post-Trump tariffs, the dollar has weakened more than 10% this year
-
Economists fear US inflation data less reliable
speed read The Labor Department is collecting less data for its consumer price index due to staffing shortages
-
Crypto firm Coinbase hacked, faces SEC scrutiny
Speed Read The Securities and Exchange Commission has also been investigating whether Coinbase misstated its user numbers in past disclosures
-
Starbucks baristas strike over dress code
speed read The new uniform 'puts the burden on baristas' to buy new clothes, said a Starbucks Workers United union delegate
-
Warren Buffet announces surprise retirement
speed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement
-
Trump calls Amazon's Bezos over tariff display
Speed Read The president was not happy with reports that Amazon would list the added cost from tariffs alongside product prices
-
Markets notch worst quarter in years as new tariffs loom
Speed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panels
Speed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off