Eternals tops the box office but earns the MCU's lowest audience grade
Marvel's Eternals had a solid debut at the top of the box office this weekend. But for Disney, there's still some cause for concern.
The new Marvel superhero film took in $71 million at the domestic box office, scoring the fourth best opening weekend of the pandemic, Variety reports. The debut came in behind the Marvel Cinematic Universe's previous entry, Shang-Chi and the Legend of the Ten Rings, which grossed $75.3 million over three days in September.
Still, Eternals' debut was on the lower end of expectations, The Hollywood Reporter notes. It likely didn't help that despite being directed by Oscar-winner Chloé Zhao, the movie earned mixed reviews and received the lowest score of any MCU movie on the review aggregator Rotten Tomatoes. It also became the first movie in the MCU to draw a "Rotten" score on the site, as 48 percent of critics gave it a favorable review.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Reception among audiences also appeared to be less positive than most Marvel films. The movie earned a B CinemaScore, a rating that's obtained by polling average moviegoers, according to The Hollywood Reporter. While a B might not sound bad, the Reporter notes it's the lowest CinemaScore rating of any film in the 13-year history of the Marvel Cinematic Universe. Marvel Studios' movies almost always receive an A or an A- grade, and the previous lowest CinemaScore for an MCU film was a B+ for 2011's Thor. Analysts noted that if Eternals' word-of-mouth isn't strong, this could spell trouble for its long-term box office performance.
"You have to keep things in perspective," Exhibitor Relations analyst Jeff Bock told Variety. "For any other studio this kind of result would be a major, major hit. But the disturbing news for Disney is the critical reception for Eternals and how that will impact word-of-mouth going forward. You could see a steep drop in the box office in its second or third weekends."
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
4 ways to give back this holiday season
The Explainer If your budget is feeling squeezed, remember that money is not the only way you can be generous around the holidays
By Becca Stanek, The Week US Published
-
4 tips for hosting an ecofriendly Thanksgiving
The Week Recommends Coming together for the holidays typically produces a ton of waste, but with proper preparation, you can have an environmentally friendly gathering.
By Theara Coleman, The Week US Published
-
Jussie Smollet conviction overturned on appeal
Speed Read The Illinois Supreme Court overturned the actor's conviction on charges of staging a racist and homophobic attack against himself in 2019
By Peter Weber, The Week US Published
-
Jussie Smollet conviction overturned on appeal
Speed Read The Illinois Supreme Court overturned the actor's conviction on charges of staging a racist and homophobic attack against himself in 2019
By Peter Weber, The Week US Published
-
Quincy Jones, music icon, is dead at 91
Speed Read The legendary producer is perhaps best known as the architect behind Michael Jackson's 'Thriller'
By Peter Weber, The Week US Published
-
OJ Simpson, star athlete tried for murder, dead at 76
Speed Read The former football hero and murder suspect lost his battle with cancer
By Rafi Schwartz, The Week US Published
-
Momofuku's 'Chili Crunch' trademark uproar
Speed Read The company's attempt to own the sole rights has prompted backlash
By Rafi Schwartz, The Week US Published
-
Kevin Hart awarded Mark Twain Prize
Speed Read He is the 25th recipient of the prestigious comedy prize
By Peter Weber, The Week US Published
-
Is Downton Abbey set to return for a final film?
Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
By Adrienne Wyper, The Week UK Published
-
'Oppenheimer' sweeps Oscars with 7 wins
speed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
By Peter Weber, The Week US Published
-
'Rust' armorer convicted of manslaughter
speed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
By Peter Weber, The Week US Published