MoviePass' planned return involves feature that would track users' eyeballs

MoviePass
(Image credit: MoviePass / Screenshot)

MoviePass has officially unveiled its slightly Black Mirror-esque plans for a comeback.

The movie subscription service will relaunch this summer, CEO Stacy Spikes announced at an event in New York City Thursday. The service gained widespread attention in 2017 for allowing users to see one movie a day in theaters for an absurdly low monthly fee of $9.95, but this led the company to burn through cash at such a spectacular rate that it was forced to shut down in 2019.

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.