MoviePass' planned return involves feature that would track users' eyeballs
MoviePass has officially unveiled its slightly Black Mirror-esque plans for a comeback.
The movie subscription service will relaunch this summer, CEO Stacy Spikes announced at an event in New York City Thursday. The service gained widespread attention in 2017 for allowing users to see one movie a day in theaters for an absurdly low monthly fee of $9.95, but this led the company to burn through cash at such a spectacular rate that it was forced to shut down in 2019.
Spikes confirmed MoviePass will return in the summer without revealing what the new price will be, though he said numerous tiers will be offered. He also teased that MoviePass plans to let users watch ads on their phones in exchange for credits that they can put toward tickets. In a demonstration, he showed an ad playing on his phone that paused when it could tell he wasn't looking at the screen using the device's facial detection.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
"What it does is it basically creates a transaction between you and the brand," he said. "If I stopped and I'm not paying attention to it, it actually pauses the content."
The demonstration showed Spikes earned credits for watching this "preshow," which could be put toward a screening of Death on the Nile, and he said users could potentially see movies for free this way. The eyeball-tracking idea, though, was quickly dismissed online as "super creepy."
It surely didn't help that the company lost plenty of trust in the months leading up its shutdown, and it allegedly even changed users' passwords to stop them from seeing movies. Spikes insisted "that's all behind us" but acknowledged the way people were "hurt and disappointed" by MoviePass — at one point summarizing their recent history by showing an image of the Hindenburg disaster.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
'The Hum': the real-life noise behind The Listeners
In The Spotlight Can some of us also hear the disturbing sound that plagues characters in the hit TV show – and where is it coming from?
By Chas Newkey-Burden, The Week UK Published
-
The Week Unwrapped: Are we any closer to identifying UFOs?
Podcast Plus, will deals with Tunisia and Kurdistan help Labour? And what next for the Wagner Group?
By The Week Staff Published
-
Quiz of The Week: 16 - 22 November
Have you been paying attention to The Week's news?
By The Week Staff Published
-
US charges Indian tycoon with bribery, fraud
Speed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
By Peter Weber, The Week US Published
-
Boeing machinists approve contract, end strike
Speed Read The company's largest union approved the new contract offer, ending a seven-week strike
By Peter Weber, The Week US Published
-
US economy still strong in final preelection report
Speed Read It grew at a solid 2.8% annual rate from July through September
By Peter Weber, The Week US Published
-
Boeing machinists reject deal, continue strike
Speed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
By Peter Weber, The Week US Published
-
Ports reopen after dockworkers halt strike
Speed Read The 36 ports that closed this week, from Maine to Texas, will start reopening today
By Peter Weber, The Week US Published
-
Empty-nest boomers aren't selling their big homes
Speed Read Most Americans 60 and older do not intend to move, according to a recent survey
By Peter Weber, The Week US Published
-
Brazil accuses Musk of 'disinformation campaign'
Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
By Rafi Schwartz, The Week US Published
-
Disney board fends off Peltz infiltration bid
Speed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
By Rafi Schwartz, The Week US Published