‘Ridiculous’ deal closes restaurant in weeks

And other stories from the stranger side of life

A closed sign in a doorway
(Image credit: Peter Titmuss/UCG/Universal Images Group via Getty Images)

An all-you-can-eat restaurant in China has had to close after just two weeks due to a “ridiculously generous” loyalty deal, said The Mirror. Jiamener had more than 500 customers a day but the owner struggled to turn a profit as he was offering a $25 loyalty card for unlimited food for a month. Customers “took full advantage of this incredible offer”, said the paper, with some loyalty card holders apparently passing their cards onto family and friends. The restaurant was soon in more than $100,000 worth of debt.

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  Chas Newkey-Burden has been part of The Week Digital team for more than a decade and a journalist for 25 years, starting out on the irreverent football weekly 90 Minutes, before moving to lifestyle magazines Loaded and Attitude. He was a columnist for The Big Issue and landed a world exclusive with David Beckham that became the weekly magazine’s bestselling issue. He now writes regularly for The Guardian, The Telegraph, The Independent, Metro, FourFourTwo and the i new site. He is also the author of a number of non-fiction books.