Politicians on reality TV: pure narcissism or shot at redemption?
Some MPs have rebranded themselves on the small screen but the move is ‘not without jeopardy’
Rishi Sunak has joined the chorus of criticism aimed at Matt Hancock for joining I’m a Celebrity, saying that he was “very disappointed” at the former health secretary’s decision.
Speaking to The Sun, the prime minister said that “it’s incumbent on politicians to earn people’s respect and trust” and “they do that by working hard for their constituents, as the vast majority of MPs do”.
Hancock has also faced criticism from other politicians and from the bereaved relatives of Covid victims, but he has defended his decision by saying the TV show is a “powerful tool” to reach young people.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
‘Narcissism and money’
“Why can’t politicians resist the siren call of reality television?” asked William Atkinson on CapX. “The answer is for the same reason as everyone else: narcissism and money.”
Nevertheless, as Atkinson noted, some stints are successful rebranding exercises for politicians.
For instance, Nadine Dorries managed to “leverage” her unsuccessful 2012 appearance on I’m a Celebrity into a “successful career as a Boris partisan and pot-boiler authoress”.
When he joined Strictly Come Dancing, the former Labour cabinet minister Ed Balls cast himself as “the tubby, ludicrous, execrably poor dancer who the public could laugh at between the good stuff”. He “erased any memory of his failed political efforts through his entertaining lack of talent”, Atkinson added.
Could similar magic work for Hancock down under? Lembit Öpik, a former Lib Dem MP who also appeared on I’m a Celebrity, told The Guardian that if the former health secretary “plays it right, it’s already made him a celebrity, but it will give him a whole new direction for the rest of his life”.
‘Career-curtailing’
“The move is not without jeopardy,” wrote Lucy Fisher for the Evening Standard, where “unguarded moments, un-PC comments and cringe-worthy antics can be career-curtailing”.
More broadly, “as we head into a winter that threatens to be bitterly challenging for many Brits, a period of dull dedication from our politicians is called for”, Fisher wrote. “We could certainly do without our MPs undergoing bushtucker trials or donning sequins on reality shows.”
MPs “play a dangerous game by going on reality TV”, agreed Politico’s Paul Dallison, and “no one watches this show to find out about Tory policy, they watch it because low-level celebrities are forced to crawl through maggots”.
Some appearances have been acutely humiliating, noted The Guardian. “In what’s perhaps the most talked-about appearance by a politician on a reality TV show, [George] Galloway appeared on Celebrity Big Brother in 2006” and “pretended to be a cat, purred and feigned to lick cream from actor Rula Lenska’s hands”, it said.
However, appearing on reality television before you become a politician has one very successful example: step forward former Apprentice host and the 45th president of the United States, Donald Trump.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Chas Newkey-Burden has been part of The Week Digital team for more than a decade and a journalist for 25 years, starting out on the irreverent football weekly 90 Minutes, before moving to lifestyle magazines Loaded and Attitude. He was a columnist for The Big Issue and landed a world exclusive with David Beckham that became the weekly magazine’s bestselling issue. He now writes regularly for The Guardian, The Telegraph, The Independent, Metro, FourFourTwo and the i new site. He is also the author of a number of non-fiction books.
-
The Onion is having a very ironic laugh with Infowars
The Explainer The satirical newspaper is purchasing the controversial website out of bankruptcy
By Justin Klawans, The Week US Published
-
'Rahmbo, back from Japan, will be looking for a job? Really?'
Instant Opinion Opinion, comment and editorials of the day
By Justin Klawans, The Week US Published
-
What's next for electric vehicles under Trump?
Today's Big Question And what does that mean for Tesla's Elon Musk?
By Joel Mathis, The Week US Published
-
New York DA floats 4-year Trump sentencing freeze
Speed Read President-elect Donald Trump's sentencing is on hold, and his lawyers are pushing to dismiss the case while he's in office
By Rafi Schwartz, The Week US Published
-
Last hopes for justice for UK's nuclear test veterans
Under the Radar Thousands of ex-service personnel say their lives have been blighted by aggressive cancers and genetic mutations
By Sorcha Bradley, The Week UK Published
-
'It may not be surprising that creative work is used without permission'
Instant Opinion Opinion, comment and editorials of the day
By Justin Klawans, The Week US Published
-
What message is Trump sending with his Cabinet picks?
TODAY'S BIG QUESTION By nominating high-profile loyalists like Matt Gaetz and RFK Jr., is Trump serious about creating a functioning Cabinet, or does he have a different plan in mind?
By Rafi Schwartz, The Week US Published
-
Gaetz ethics report in limbo as sex allegations emerge
Speed Read A lawyer representing two women alleges that Matt Gaetz paid them for sex, and one witnessed him having sex with minor
By Peter Weber, The Week US Published
-
The clown car Cabinet
Opinion Even 'Little Marco' towers above his fellow nominees
By Mark Gimein Published
-
What Mike Huckabee means for US-Israel relations
In the Spotlight Some observers are worried that the conservative evangelical minister could be a destabilizing influence on an already volatile region
By Rafi Schwartz, The Week US Published
-
The Pentagon faces an uncertain future with Trump
Talking Point The president-elect has nominated conservative commentator Pete Hegseth to lead the Defense Department
By Justin Klawans, The Week US Published