Why doctors are issuing warnings over viral Milk Crate Challenge
Hospitals reporting fractured ribs and broken bones as result of dangerous TikTok dare
Social media challenges are known for being bizarre, from the Planking Challenge where participants lie face-down in a busy or unusual area, to the Mannequin Challenge, where a group of people pose frozen like statues as a camera moves between them. But the latest challenge to go viral on social media is not just bizarre – it’s dangerous, say doctors.
The Milk Crate Challenge started life on TikTok, with its origin thought to be a June 2011 video entitled “Guy Falls Off 6 Milk Crates”, the Washington Post reported. In this challenge, participants “take on a set of milk crates precariously stacked in the shape of a pyramid, attempt to climb to the top and then back down again without toppling over”, said The Guardian.
Videos of people attempting the Milk Crate Challenge – often with what the Washington Post described as “catastrophic results” – have been watched and shared by millions across various social media platforms. “It’s the biggest thing that’s going on in every neighbourhood right now,” a New York State resident told the same paper. “You go to any park or public place right now and you’ll see crates there.”
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
But as more and more people attempt the challenge, resulting trips to the emergency room have unsurprisingly become more frequent. Health facilities around the US have reported seeing increasing numbers of people with serious injuries related to the challenge, including two patients in Atlanta who had broken bones and one in New Jersey who had suffered several fractured ribs after falling off the crates, People magazine reported.
Now doctors and health officials are urging people to stop taking part in such challenges, where the most dangerous attempts are rewarded with the most “likes”, views and shares. “Everyone needs to do their part in supporting first responders and health-care providers”, a New York-based orthopaedic surgeon told the Washington Post. “That involves not partaking in challenges [which put] additional strain on the system”.
And on Monday, the Baltimore City Health Department tweeted: “With Covid-19 hospitalizations rising around the country, please check with your local hospital to see if they have a bed available for you, before attempting the #milkcratechallenge.”
The Milk Crate Challenge follows in the footsteps of similarly risky dares including the Blackout Challenge, “where young people are encouraged to hold their breath until they pass out”, and the Benadryl Challenge, “where young people intentionally consume large amounts of the antihistamine to induce hallucinations”, said The Guardian.
In a statement released to People on Wednesday, a TikTok spokesperson said that the app “prohibits content that promotes or glorifies dangerous acts” and that such videos are removed, with searches redirected to the platform’s community guidelines. “We encourage everyone to exercise caution in their behaviour whether online or off,” the statement added.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Kate Samuelson is the newsletter editor, global. She is also a regular guest on award-winning podcast The Week Unwrapped, where she often brings stories with a women’s rights angle. Kate’s career as a journalist began on the MailOnline graduate training scheme, which involved stints as a reporter at the South West News Service’s office in Cambridge and the Liverpool Echo. She moved from MailOnline to Time magazine’s satellite office in London, where she covered current affairs and culture for both the print mag and website. Before joining The Week, Kate worked as the senior stories and content gathering specialist at the global women’s charity ActionAid UK, where she led the planning and delivery of all content gathering trips, from Bangladesh to Brazil. She is passionate about women’s rights and using her skills as a journalist to highlight underrepresented communities.
Alongside her staff roles, Kate has written for various magazines and newspapers including Stylist, Metro.co.uk, The Guardian and the i news site. She is also the founder and editor of Cheapskate London, an award-winning weekly newsletter that curates the best free events with the aim of making the capital more accessible.
-
Threads turns one: where does the Twitter rival stand?
In the Spotlight Although Threads is reporting 175 million active monthly users, it has failed to eclipse X as a meaningful cultural force
By Keumars Afifi-Sabet, The Week UK Published
-
The growing dystopian AI influencer economy
In the Spotlight AI-generated digital personas are giving human influencers a run for their money
By Theara Coleman, The Week US Published
-
Social media could come with a warning label
Talking Points Do Facebook and TikTok need the notifications that come on cigarettes?
By Joel Mathis, The Week US Published
-
What happens if TikTok is banned?
Today's Big Question Many are fearful that TikTok's demise could decimate the content creator community
By Justin Klawans, The Week US Published
-
Instagram hopes that blurring nudity in messages will make teens safer
The Explainer The option will be turned on by default for users under 18
By Justin Klawans, The Week US Published
-
How social media is limiting political content
The Explainer Critics say Meta's 'extraordinary move' to have less politics in users' feeds could be 'actively muzzling civic action'
By Chas Newkey-Burden, The Week UK Published
-
TikTok: an agent of Chinese propaganda?
Why everyone's talking about US Senate to deliberate on bill that would ban the app or force its Chinese parent company to divest
By The Week UK Published
-
House votes to force TikTok to sell or face US ban
speed read The House passed a bill to ban TikTok on national security grounds unless it sells to a non-Chinese company
By Peter Weber, The Week US Published