Labour’s Sunak attack ads: fighting fire with fire or race to the bottom?

Controversial campaign poster accuses prime minister of not supporting imprisonment of child sex abusers

keir starmer shielding eyes
Keir Starmer said he made ‘absolutely zero apologies’ for the ads
(Image credit: Christopher Furlong / Getty)

Labour campaign adverts that suggest Rishi Sunak does not support jailing child abusers have triggered fresh debate about political mud-slinging.

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Harriet Marsden is a writer for The Week, mostly covering UK and global news and politics. Before joining the site, she was a freelance journalist for seven years, specialising in social affairs, gender equality and culture. She worked for The Guardian, The Times and The Independent, and regularly contributed articles to The Sunday Times, The Telegraph, The New Statesman, Tortoise Media and Metro, as well as appearing on BBC Radio London, Times Radio and “Woman’s Hour”. She has a master’s in international journalism from City University, London, and was awarded the "journalist-at-large" fellowship by the Local Trust charity in 2021.