‘Swissness’ rules force Toblerone rebrand

And other stories from the stranger side of life

A Toblerone bar
(Image credit: Getty Images)

Toblerone will remove the Matterhorn mountain peak from its packaging due to strict rules about “Swissness”, said the BBC. The pyramid-shaped bar, which mirrors the Alpine peak, will undergo a labelling revamp and include its founder’s signature when some of the chocolate’s production is moved from Switzerland to Slovakia. Rules mean that national symbols are not allowed to be used to promote milk-based products that are not made exclusively in Switzerland.

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Chas Newkey-Burden has been part of The Week Digital team for more than a decade and a journalist for 25 years, starting out on the irreverent football weekly 90 Minutes, before moving to lifestyle magazines Loaded and Attitude. He was a columnist for The Big Issue and landed a world exclusive with David Beckham that became the weekly magazine’s bestselling issue. He now writes regularly for The Guardian, The Telegraph, The Independent, Metro, FourFourTwo and the i news site. He is also the author of a number of non-fiction books.