#JustBurnIt: Nike suffer Colin Kaepernick advert backlash

Former NFL quarterback is the face of Nike’s ‘Just Do It’ 30th anniversary campaign

Colin Kaepernick Nike Just Do It advert NFL
Colin Kaepernick is one of the stars featured on Nike’s advertising campaign celebrating 30 years of ‘Just Do It’ 
(Image credit: Twitter)

Nike’s decision to use Colin Kaepernick as the face of its new advertising campaign is causing a major divide in the US with some critics burning trainers and boycotting the brand in protest.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More