'TV made Boris Johnson but will it break him?'

Boris Johnson, the former prime minister, is set to return to public life as a GB News presenter

(Image credit: Stanislav Ivanov/Global Images Ukraine via Getty Images)

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Will Lloyd for The Times
Adam Bloodworth for The Independent
Nathalie Tocci for The Guardian
Jennifer Rubin for The Washington Post

By The Week UK

published 30 October 2023

TV made Boris Johnson, but will it now break him?

Will Lloyd for The Times

Boris Johnson's "charismatic" appearance on "EastEnders" in 2009 was "peak Johnson", says Will Lloyd for The Times. Television was where he "whetted his image, flattered the nation, and won his fame". But as he joins GB News, he "returns to a changed media landscape" and it "might be a tougher gig than he expects", says Lloyd. "In the old days television made him. On GB News it's much more likely to break him."

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