The most bonkers political ad of the year is actually a wine commercial
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These days, even grapes have political leanings.
At least that's the idea underpinning We The People, an American wine brand self-purportedly "dedicated to conservative values" and American "patriots" — in other words, exactly the product the free market was missing.
In order to better illustrate the company's right-leaning morals, We The People dropped a very intricate 1:43-long trailer, one with all the trappings of a Michael Bay movie...except with Cabernet Sauvignon rather than Shia LaBeouf slotted in as the lead. Its message? Only Republican wine can save America, so get to drinking.
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Take a peek at the...dramatic advertisment below.
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Brigid Kennedy worked at The Week from 2021 to 2023 as a staff writer, junior editor and then story editor, with an interest in U.S. politics, the economy and the music industry.
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