Cristiano Ronaldo effect: economics of big-money transfer to Juventus

KPMG’s Football Benchmark looks at the exciting numbers following CR7’s move from Madrid to Turin

Cristiano Ronaldo Juventus transfer
Juventus supporters welcome Cristiano Ronaldo ahead of his medical on 16 July
(Image credit: Miguel Medina/AFP/Getty Images)

Cristiano Ronaldo’s £99m transfer from Real Madrid to Juventus this month not only shocked the footballing world but also marked a thrilling new chapter in the Portuguese’s glittering career.

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