Poll: A majority of Americans say sponsors should dump the NFL over scandals

(Image credit: CC by: John Morgan)

last updated 8 January 2015

More bad news for the National Football League: In a new poll from Reuters/Ipsos, 54 percent of respondents said brands should drop their sponsorship of the NFL, including 30 percent who said those severed ties should be permanent. Only 20 percent said the brands should do nothing. There was a perhaps predictable gender split in the responses, with 58 percent of women and 49 percent of men urging sponsors to dump the NFL over its bungled domestic violence scandals.

And some good news for the league: Almost 80 percent of respondents said they will continue to watch or attend NFL games. In fact, the NFL's televised viewership is up so far this year, according to Nielsen, to more than 18 million people a week, from last season's average viewership of 17.4 million people.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Explore More

Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.

Subscribe to The Week

Sign up for The Week's Free Newsletters

Sign up for Today's Best Articles in your inbox