The World Cup's real winner is Tinder

The World Cup&#039;s real winner is Tinder

(Image credit: Screenshot/Tumblr)

last updated 8 January 2015

So you're in Brazil, watching the World Cup, and your team just lost. Or won. Or settled for a draw. Whatever.

You have feelings. You have a smartphone. And, more likely than not if you're an adult, you have Tinder.

The company says users currently located in Brazil are spending nearly 50 percent more time with the online dating app since the World Cup began (approximately 77 minutes, which is a lot of swiping). Similar to the "next level" Tinder scene back at the Sochi Olympics, which spawned the Tumblr Sochi on Tinder, Brazil already has its own answer. A Sao Paulo designer and her friends created Tinder na Copa, featuring screenshots of especially attractive foreign men using the dating app.

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Sarah Eberspacher is an associate editor at TheWeek.com. She has previously worked as a sports reporter at The Livingston County Daily Press & Argus and The Arizona Republic. She graduated from Northwestern University's Medill School of Journalism.

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