Sales of televisions in Brazil are 'soaring' ahead of the World Cup

Sales of televisions in Brazil are &#039;soaring&#039; ahead of the World Cup

(Image credit: Thinkstock)

last updated 8 January 2015

As the World Cup quickly approaches, Brazilians are racing to get their hands on brand new televisions. Sales data obtained by the Christian Science Monitor shows that Brazilians are ditching their old TVs in favor of expensive new ones on which to watch the 31-day soccer extravaganza.

Although it is apparently a tradition for Brazilians to buy new TVs ahead of the World Cup, this year's sales spike is notable since Brazil serves as the tournament's host country. Since many Brazilians aren't pleased with the World Cup preparations — which have been mired in construction delays and even prompted protests — perhaps it's a sign that many Brazilians will choose to watch the games from the comfort of their own homes, instead of in the stands.

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Jordan Valinsky is the lead writer for Speed Reads. Before joining The Week, he wrote for New York Observer's tech blog, Betabeat, and tracked the intersection between popular culture and the internet for The Daily Dot. He graduated with a degree in online journalism from Ohio University.

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