Speed Reads


Sales of televisions in Brazil are 'soaring' ahead of the World Cup


As the World Cup quickly approaches, Brazilians are racing to get their hands on brand new televisions. Sales data obtained by the Christian Science Monitor shows that Brazilians are ditching their old TVs in favor of expensive new ones on which to watch the 31-day soccer extravaganza.

Although it is apparently a tradition for Brazilians to buy new TVs ahead of the World Cup, this year's sales spike is notable since Brazil serves as the tournament's host country. Since many Brazilians aren't pleased with the World Cup preparations — which have been mired in construction delays and even prompted protests — perhaps it's a sign that many Brazilians will choose to watch the games from the comfort of their own homes, instead of in the stands.