Yesterday, the big players in the fast-food industry released their first-quarter earnings for 2014. Wendy's increased same-store sales by 0.7 percent in North America, while McDonald's showed a 1.7 percent decline.
Wendy's reps say the growth is thanks to limited-time foods and a more "fast casual" experience. Offerings like the Pretzel Bacon Cheeseburger come across as more deluxe than the standard Big Macs and Whoppers, and the limited-time offer drives consumers in at higher rates. "A brand transformation is well underway at Wendy's," spokesman Bob Bertini told Businessweek.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Today's political cartoons - November 23, 2024Cartoons Saturday's cartoons - qualifications, tax cuts, and more
-
Long summer days in Iceland's highlandsThe Week Recommends While many parts of this volcanic island are barren, there is a 'desolate beauty' to be found in every corner
-
The Democrats: time for wholesale reform?Talking Point In the 'wreckage' of the election, the party must decide how to rebuild
-
Jussie Smollet conviction overturned on appealSpeed Read The Illinois Supreme Court overturned the actor's conviction on charges of staging a racist and homophobic attack against himself in 2019
-
Quincy Jones, music icon, is dead at 91Speed Read The legendary producer is perhaps best known as the architect behind Michael Jackson's 'Thriller'
-
OJ Simpson, star athlete tried for murder, dead at 76Speed Read The former football hero and murder suspect lost his battle with cancer
-
Momofuku's 'Chili Crunch' trademark uproarSpeed Read The company's attempt to own the sole rights has prompted backlash
-
Kevin Hart awarded Mark Twain PrizeSpeed Read He is the 25th recipient of the prestigious comedy prize
-
Is Downton Abbey set to return for a final film?Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
-
'Oppenheimer' sweeps Oscars with 7 winsspeed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
-
'Rust' armorer convicted of manslaughterspeed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
