Wendy's is winning the fast-food wars by copying Chipotle
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Yesterday, the big players in the fast-food industry released their first-quarter earnings for 2014. Wendy's increased same-store sales by 0.7 percent in North America, while McDonald's showed a 1.7 percent decline.
Wendy's reps say the growth is thanks to limited-time foods and a more "fast casual" experience. Offerings like the Pretzel Bacon Cheeseburger come across as more deluxe than the standard Big Macs and Whoppers, and the limited-time offer drives consumers in at higher rates. "A brand transformation is well underway at Wendy's," spokesman Bob Bertini told Businessweek.
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