Yesterday, the big players in the fast-food industry released their first-quarter earnings for 2014. Wendy's increased same-store sales by 0.7 percent in North America, while McDonald's showed a 1.7 percent decline.
Wendy's reps say the growth is thanks to limited-time foods and a more "fast casual" experience. Offerings like the Pretzel Bacon Cheeseburger come across as more deluxe than the standard Big Macs and Whoppers, and the limited-time offer drives consumers in at higher rates. "A brand transformation is well underway at Wendy's," spokesman Bob Bertini told Businessweek.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
-
Why the UK phone signal is so poorUnder The Radar Having trouble connecting? A lack of investment, planning rules and even your home could be to blame
-
Battleground states to watch in the 2024 electionIn Depth These seven states could end up deciding who wins the White House this year
-
Leave the crowds behind at these 7 sensational hotelsThe Week Recommends Traveling in September means more room to explore
-
OJ Simpson, star athlete tried for murder, dead at 76Speed Read The former football hero and murder suspect lost his battle with cancer
-
Momofuku's 'Chili Crunch' trademark uproarSpeed Read The company's attempt to own the sole rights has prompted backlash
-
Kevin Hart awarded Mark Twain PrizeSpeed Read He is the 25th recipient of the prestigious comedy prize
-
Is Downton Abbey set to return for a final film?Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
-
'Oppenheimer' sweeps Oscars with 7 winsspeed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
-
'Rust' armorer convicted of manslaughterspeed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
-
The Beatles are getting 4 intersecting biopicsSpeed Read Director Sam Mendes is making four separate movies, each told from the perspective of one band member
-
Taylor Swift to Miley Cyrus: female artists dominate 2024 GrammysSpeed Read SZA, Phoebe Bridgers and Lainey Wilson were also among the winners at LA gala
