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Can liberals 'Palinize' Susana Martinez?

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The liberal outlet Mother Jones today asks: "Is New Mexico Gov. Susana Martinez the Next Sarah Palin?"

Just to get a feel for the article, here are a couple of key excerpts:

Despite numerous requests, the governor and her aides declined to comment for this piece. But previously unreleased audio recordings, text messages, and emails obtained by Mother Jones reveal a side of Martinez the public has rarely, if ever, seen. In private, Martinez can be nasty, juvenile, and vindictive. She appears ignorant about basic policy issues and has surrounded herself with a clique of advisers who are prone to a foxhole mentality.

... Listening to recordings of Martinez talking with her aides is like watching an episode of HBO's Veep, with over-the-top backroom banter full of pique, self-regard, and vindictiveness. As Martinez and her campaign staff rewatched a recent televised debate, Martinez referred to Denish, her opponent, as "that little bitch." [Mother Jones]

Indeed, there does seem to be a parallel with Palin. But it goes something like this: Just like the former Alaska governor, Gov. Martinez can be seen as a real threat to a liberal movement that has often hitched its electoral future to the "GOP war on women" narrative. (And as a Mexican-American Latina, Martinez may be viewed as an even greater danger.)

And just as a sort of Palin derangement syndrome led to all sorts of crazy antics — from Trig Trutherism to hacking her email — it's not all that difficult to see this Mother Jones article as a harbinger of things to come.

As Mediaite's Noah Rothman put it:

Let the Palinization begin.