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Amazon finally unveils Fire TV, its streaming device to rival Roku, Chromecast


If you don't have a Roku, Chromecast, Apple TV, or a gaming console, Amazon finally has a solution for you. The company announced its foray into the crowded streaming set-top box arena today with a device called Fire TV. And just like your Roku, Chromecast, or Apple TV, Fire TV allows you to connect to apps like Pandora, Netflix, Hulu, and others (except, rather unfortunately, HBOGo) and stream their contents on your TV.

Despite the obvious similarities, Amazon swears its $99 gadget is totally different than the others because it's faster and does a better job at search. Instead of navigating a confusing grid of options, says Amazon, Fire TV users can speak into the remote to quickly find content. The device also seamlessly connects with your Amazon account so you can rent movies, television shows or finally catch up on Amazon's catalog of original programming like Alpha House.

Fire TV ships today. Gizmodo has more.