The NBA signed its first openly gay basketball player and not only did the world not end, but it's proving fruitful for the league's bottom line. Jason Collins' jersey for the Brooklyn Nets has become the top-selling item in the league's store. Although the NBA declined to disclose sales figures to the New York Times, it did say that since it began selling the jersey on Saturday, it has already bypassed those of the league's other superstars.
Collins was signed to a 10-day contract last Saturday, and it only took three days before his uniform became the NBA's most popular jersey. Even though he didn't score a single point and only played for 11 minutes during his debut game, the "Collins 98" jersey sold out online and in stores, according to an NBA spokesperson.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Trump orders NFL team to change name, or elseSpeed Read The president wants the Washington Commanders to change its name back to the 'Redskins'
-
Thunder beat Pacers to clinch NBA FinalsSpeed Read Oklahoma City Thunder beat the Indiana Pacers in Game 7 of the NBA Finals
-
MLB lifts ban on Pete Rose, other dead playersspeed read 16 deceased players banned for gambling and other scandals can now be inducted into the Baseball Hall of Fame
-
Canada beats US in charged 4 Nations hockey finalSpeed Read 'You can't take our country — and you can't take our game,' Prime Minister Justin Trudeau posted after the game
-
Eagles trounce Chiefs in Super Bowl LIXspeed read The Philadelphia Eagles beat the Kansas City Chiefs 40-22
-
Indian teen is youngest world chess championSpeed Read Gukesh Dommaraju, 18, unseated China's Ding Liren
-
Europe roiled by attacks on Israeli soccer fansSpeed Read Israeli fans supporting the Maccabi Tel Aviv team clashed with pro-Palestinian protesters in 'antisemitic attacks,' Dutch authorities said
-
New York wins WNBA title, nearly nabs World SeriesSpeed Read The Yankees with face the Los Angeles Dodgers in the upcoming Fall Classic
