Speed Reads

For those who have everything

For those who have everything: Eau de bébé

A designer fragrance for babies — and more in our collection of bizarrely elite consumer products

Most doting mothers would agree that it's never too early to start pampering your baby. But is it really necessary to cover up the scent of your freshly bathed infant with perfume? Luxury brand Dolce & Gabbana's believes the answer is a resounding yes, and is selling "per I Bambini" — an alcohol-free fragrance for babies that will make your tot smell like citrus, honey, and melon. A bottle will run you $45, but that's a small price to pay "for the lifetime's worth of confidence your child will get from knowing they smell better than the other babies," says Jamie Peck at The Gloss.