Speed Reads

For those who have everything

For those who have everything: Pampered private parts

Men's underwear that will keep you cool... for a cool C-note — and more in our collection of bizarrely elite consumer products

Forget boxers versus briefs. There's a new choice in men's underwear: The Frigo No. 1 ($100) from Sweden's RevolutionWear. The hand-assembled "luxury performance underwear" promises unbeatable ventilation via an adjustable interior mesh pouch for different-sized packages; laser-cut air holes in the center-rear; mesh panels along the side and crotch; and a bunch-free, moisture-wicking design for the legs. "I don't know if everybody needs $100 underwear," says Men's Health's Brian Boye, "but for certain occasions, it can be relevant."