This BBC video puts Apple's massive, crazy profits in perspective

Apple reported incredible quarterly earnings this week, netting $18 billion largely on the back of robust iPhone sales. If you earned $40,000 a year, how long would it take you to earn what Apple did in three months? How many times over could Apple buy Lithuania (iLithuania, anyone)? The BBC tackles these questions and more in the video below, trying to make sense of Apple's recent success. Watch and wonder. —Peter Weber

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Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.