Yes, people really do snort chocolate

Got chocolate on the brain? What about in the brain?

Dominique Persoone, a chocolatier based in Bruges, Belgium, has developed a device that's been dubbed the "Chocolate Shooter" to deliver cocoa-based snorting powder, mixed with mint and either ginger or raspberry, up the nose.

"The mint and the ginger really tinkle your nose," Persoone said. "Then the mint flavor goes down and the chocolate stays in your brain."

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

Reuters reports that the chocolate-sniffing device was created by Persoone for a Rolling Stones party in 2007, and so far, 25,000 of them have been exported worldwide to Russia, India, Canada, Australia, and the U.S.

(Francois Lenoir/REUTERS)

According to Persoone, the chocolate snorting device is completely safe, though its packaging does bear a warning against excessive sniffing.

"I'm not the bad boy promoting drugs," he said. "Not at all... Life is boring. Let's have fun."