Yes, people really do snort chocolate
Got chocolate on the brain? What about in the brain?
Dominique Persoone, a chocolatier based in Bruges, Belgium, has developed a device that's been dubbed the "Chocolate Shooter" to deliver cocoa-based snorting powder, mixed with mint and either ginger or raspberry, up the nose.
"The mint and the ginger really tinkle your nose," Persoone said. "Then the mint flavor goes down and the chocolate stays in your brain."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Reuters reports that the chocolate-sniffing device was created by Persoone for a Rolling Stones party in 2007, and so far, 25,000 of them have been exported worldwide to Russia, India, Canada, Australia, and the U.S.
(Francois Lenoir/REUTERS)
According to Persoone, the chocolate snorting device is completely safe, though its packaging does bear a warning against excessive sniffing.
"I'm not the bad boy promoting drugs," he said. "Not at all... Life is boring. Let's have fun."
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Hugh Corcoran and The Yellow Bittern: is the customer really always right?
Talking Point A new London restaurant has caused controversy by complaining about customer eating habits
By Richard Windsor, The Week UK Published
-
When is an offensive social media post a crime?
The Explainer UK legal system walks a 'difficult tightrope' between defending free speech and prosecuting hate speech
By The Week UK Published
-
Women are getting their own baseball league again
In the Spotlight The league is on track to debut in 2026
By Justin Klawans, The Week US Published
-
Quincy Jones, music icon, is dead at 91
Speed Read The legendary producer is perhaps best known as the architect behind Michael Jackson's 'Thriller'
By Peter Weber, The Week US Published
-
OJ Simpson, star athlete tried for murder, dead at 76
Speed Read The former football hero and murder suspect lost his battle with cancer
By Rafi Schwartz, The Week US Published
-
Momofuku's 'Chili Crunch' trademark uproar
Speed Read The company's attempt to own the sole rights has prompted backlash
By Rafi Schwartz, The Week US Published
-
Kevin Hart awarded Mark Twain Prize
Speed Read He is the 25th recipient of the prestigious comedy prize
By Peter Weber, The Week US Published
-
Is Downton Abbey set to return for a final film?
Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
By Adrienne Wyper, The Week UK Published
-
'Oppenheimer' sweeps Oscars with 7 wins
speed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
By Peter Weber, The Week US Published
-
'Rust' armorer convicted of manslaughter
speed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
By Peter Weber, The Week US Published
-
The Beatles are getting 4 intersecting biopics
Speed Read Director Sam Mendes is making four separate movies, each told from the perspective of one band member
By Peter Weber, The Week US Published