Apple hopes that customers will love its latest venture as much as they love the rest of its products. The company has preordered between five million and six million units of its three new Apple Watch models before the watch's release in April.
The Apple Watch Sport, which will start at $349, is expected to account for half of Apple Watch production, and the mid-tier Apple Watch will account for a third of production. The rest of the orders will be the Apple Watch Edition, a high-end option that features 18-karat gold.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The Wall Street Journal notes that the Apple Watch Edition is "expected to be among the most expensive products the company has ever sold" and will likely cost more than the $4,000 Mac Pro computer.
If you've got especially hairy arms or dry skin, though, you might want to test out the Apple Watch before ordering one — insiders told the Journal that the company shelved one of the watch's health sensors because it didn't produce reliable readings against hairy or dry skin.
-
The vast horizons of the Puna de AtacamaThe Week Recommends The ‘dramatic and surreal’ landscape features volcanoes, fumaroles and salt flats
-
Asylum hotels: everything you need to knowThe Explainer Using hotels to house asylum seekers has proved extremely unpopular. Why, and what can the government do about it?
-
Crossword: November 16, 2025The daily crossword from The Week
-
US mints final penny after 232-year runSpeed Read Production of the one-cent coin has ended
-
Warner Bros. explores sale amid Paramount bidsSpeed Read The media giant, home to HBO and DC Studios, has received interest from multiple buying parties
-
Gold tops $4K per ounce, signaling financial uneaseSpeed Read Investors are worried about President Donald Trump’s trade war
-
Electronic Arts to go private in record $55B dealspeed read The video game giant is behind ‘The Sims’ and ‘Madden NFL’
-
New York court tosses Trump's $500M fraud fineSpeed Read A divided appeals court threw out a hefty penalty against President Trump for fraudulently inflating his wealth
-
Trump said to seek government stake in IntelSpeed Read The president and Intel CEO Lip-Bu Tan reportedly discussed the proposal at a recent meeting
-
US to take 15% cut of AI chip sales to ChinaSpeed Read Nvidia and AMD will pay the Trump administration 15% of their revenue from selling artificial intelligence chips to China
-
NFL gets ESPN stake in deal with DisneySpeed Read The deal gives the NFL a 10% stake in Disney's ESPN sports empire and gives ESPN ownership of NFL Network
