Apple hopes that customers will love its latest venture as much as they love the rest of its products. The company has preordered between five million and six million units of its three new Apple Watch models before the watch's release in April.
The Apple Watch Sport, which will start at $349, is expected to account for half of Apple Watch production, and the mid-tier Apple Watch will account for a third of production. The rest of the orders will be the Apple Watch Edition, a high-end option that features 18-karat gold.
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