Apple preorders more than 5 million Apple Watches

The new Apple Watch Sport
(Image credit: LOIC VENANCE/AFP/Getty Images)

Apple hopes that customers will love its latest venture as much as they love the rest of its products. The company has preordered between five million and six million units of its three new Apple Watch models before the watch's release in April.

The Apple Watch Sport, which will start at $349, is expected to account for half of Apple Watch production, and the mid-tier Apple Watch will account for a third of production. The rest of the orders will be the Apple Watch Edition, a high-end option that features 18-karat gold.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
To continue reading this article...
Continue reading this article and get limited website access each month.
Get unlimited website access, exclusive newsletters plus much more.
Cancel or pause at any time.
Already a subscriber to The Week?
Not sure which email you used for your subscription? Contact us
Meghan DeMaria

Meghan DeMaria is a staff writer at TheWeek.com. She has previously worked for USA Today and Marie Claire.