The unexpected reason we're consuming less coffee

Keurig Green Mountain K-Cups
(Image credit: Joe Raedle/Getty Images)

Despite the fact that Keurig Green Mountain's K-Cups create exorbitant amounts of plastic waste as a byproduct of supporting Americans' coffee addictions, a new report suggests that Keurig machines are simultaneously decreasing our actual coffee waste.

While the company sold enough non-recyclable coffee containers in 2014 to circle the Earth 10.5 times, national coffee consumption actually declined this year for the first time since 2009-2010, according to a biannual USDA report released on Friday. The reason isn't a lack of desire to stay caffeinated — rather, the rise of Keurig machines means that fewer Americans are wasting the extra drip coffee that often gets poured down the drain. Nearly a quarter of Americans brew coffee at home in Keurig-style machines. "We're losing the sink as a consumer," one roaster told Reuters.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More