Instagram now allows you to post non-square photos

Goodbye, square photos (if you want)
(Image credit: Instagram)

Haters of square photos, your long nightmare is over. On Thursday, Instagram announced that users of its iOS and Android apps will finally be able to post photos and videos in landscape and portrait orientations.

Love the squares? Don't worry. "Square format has been and always will be part of who we are," Instagram said in a blog post. "That said, the visual story you're trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to." You can download the new versions of Instagram, with the new format button, right now.

Why could you only share square photos earlier? "The story we've heard is it looked beautiful, and it looked really nice in feed when they were mocking it up," Ashley Yuki, the Instagram Product Manager who pushed through the new options, tells TechCrunch. Now you know.

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Peter Weber, The Week US

Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.