Instagram now allows you to post non-square photos

Haters of square photos, your long nightmare is over. On Thursday, Instagram announced that users of its iOS and Android apps will finally be able to post photos and videos in landscape and portrait orientations.

Love the squares? Don't worry. "Square format has been and always will be part of who we are," Instagram said in a blog post. "That said, the visual story you're trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to." You can download the new versions of Instagram, with the new format button, right now.

Why could you only share square photos earlier? "The story we've heard is it looked beautiful, and it looked really nice in feed when they were mocking it up," Ashley Yuki, the Instagram Product Manager who pushed through the new options, tells TechCrunch. Now you know.

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

Sign up for The Week's Free Newsletters

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Sign up