Stephen Colbert wants every 2016 candidate to wear Donald Trump–style hats

Stephen Colbert has some campaign advice

(Image credit: Late Show)

"We know his goal is to make America great again," one Donald Trump fan recently told GOP pollster Frank Luntz. "It's on his hat." That prompted this advice to Trump's presidential rivals from Stephen Colbert, on Thursday's Late Show: "If you ever want to have any hope of catching up with Donald Trump, I am strongly advising you to explain your campaigns using only headgear." He had wickedly witty hat ideas for Rick Perry, Hillary Clinton, and Sen. Lindsey Graham, but probably his best advice was for former Virginia Gov. Jim Gilmore, whom a woman in the audience couldn't identify for $100 cash: "I would recommend just wearing a hat that says, 'I Am Jim Gilmore'." For this and other campaign advice, watch below. Peter Weber

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Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.