Cleveland Cavaliers forward LeBron James has signed a lifetime deal with Nike, believed to be the first deal of its sort in the company's 44-year history.
"We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand, and shareholders," Nike said in a statement. "We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond."
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